Jose cuervo | who’s making margs?

In the depths of lockdown summer, Cuervo needed a way to stay top-of-mind for tequila fans stuck at home.
Our livestream series “Who’s Making Margs” gave fans a chance to sip margs, play games, and shoot the shit with their favorite celebrities throughout the entire summer. The 5 episode series used Discord as a gathering place and included guest hosts: Lil Dicky, Keke Palmer, T Pain, and Ilana Glazer.

As one of the first major brands to activate on Discord, we partnered with Director Mike Woods to create a social community around the summer series, which brought in thousands of fans chatting before, during, and after the show.

ACD Art: Eduardo Camacho
CD: Kara Coyle
Agency Producer: Joey Jeter
Director: Mike Woods