Mike’s hard lemonade | the lemonade loafer

Tapping into Gen Z’s passion for golf, we entertained and delighted bros through the launch of the Lemonade Loafer.
The limited time drop completely sold out, drove influencer buzz, and social conversation.

Copywriter: Kira McCall
Art Director: Audrey Marlett
ACD Art: Mona Song
ECD: Vidhi Shah